I've led rebrands, campaigns, and impact stories for consumer brands, commercial clients, and mission-driven organizations. The throughline: turning complicated ideas into work that's clear, compelling, and built to last.

Oh, and I like to draw stuff — check it out.

Brand Strategy + Positioning

I lead the strategic work that gives brands their footing, defining positioning, shaping brand architecture, and building the frameworks that guide everything from product naming to campaign direction.

My experience spans multiple independent brands across consumer, commercial, and mission-driven markets, each requiring its own distinct strategic foundation. I bridge organizational strategy and brand expression, giving marketing and creative teams the clarity they need to execute with consistency.

Integrated Marketing + Go-to-Market Strategy

From campaign concept through execution, I develop creative integrated marketing strategies that drive measurable audience engagement. At VEIC, my team of designers and copywriters deliver cross-channel creative—web, video, social, and print—for clean energy and electrification programs across the US. I connect messaging with market opportunity, supporting midstream and end-user initiatives that accelerate adoption of sustainable technologies.

Corporate + Executive Communications

I build the messaging infrastructure that keeps organizations aligned — executive communications, organizational narratives, and stakeholder strategy that connect internal priorities to external positioning.

Brand Expression + Creative Leadership

Strategy only works if it translates. I partner closely with creative teams to ensure brand positioning shows up consistently across packaging, digital, retail, and content.

With deep roots in design and copy, I can move fluidly between strategic direction and creative feedback, helping teams execute with both rigor and originality. My background spans consumer goods, DTC, and B2B brands, giving me a broad toolkit for connecting brand strategy to the work that audiences actually see.

Specific work examples available upon request.