My work experience bridges brand strategy, creative direction, and marketing communications — turning complex ideas into stories that move people and markets. I’ve led rebrands, campaigns, and impact storytelling for mission-driven organizations, translating technical innovations into accessible, visually compelling narratives.
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Oh, and I like to draw stuff — check it out.
Brand Strategy + Positioning
I lead brand evolution work that brings clarity and cohesion to mission-driven organizations. At VEIC, I’ve maintained, refreshed, and stewarded visual and verbal brand systems for the VEIC brand and our in-house efficiency programs (Efficiency Vermont and the DC Sustainable Energy Utility), ensuring every asset — digital, print, or experiential — reflects a unified mission and story.
My approach bridges creative direction with organizational strategy, helping brands express complex energy and technology goals in accessible, human terms.
Integrated Marketing + Go-to-Market Strategy
From campaign concept through execution, I develop creative integrated marketing strategies that drive measurable audience engagement. At VEIC, my team of designers and copywriters deliver cross-channel creative—web, video, social, and print—for clean energy and electrification programs across the US. I connect messaging with market opportunity, supporting midstream and end-user initiatives that accelerate adoption of sustainable technologies.
Corporate + Executive Communications
I craft messaging frameworks that align leadership, policy experts, and public audiences. Whether supporting executive communications or shaping organization-wide narratives, I aim to ensure clarity and consistency across all channels. I’m well-versed in pitching creative and strategic solutions both internally and externally, to senior leadership and key stakeholders, always aligning communication with organizational goals and public positioning.
Storytelling + Creative Direction
I translate technical concepts—like energy modeling, decarbonization, and electrification—into powerful stories that resonate emotionally and visually with target audiences. I direct designers, writers, and motion teams to build content that makes complex systems relatable.
My storytelling has powered campaigns, impact reports, and thought leadership content that connect innovation to real-world outcomes. I bring over a decade of marketing design experience, offering a heightened awareness of the importance of design systems, digital asset management, and creative team management.
Specific work examples available upon request.